From the corporate world to launching my own brand

Hi, I'm Bára.

After several years in the corporate world, I reached a point where I knew I wanted to make a change in my life. I wanted to do work that felt more meaningful and create products I could stand behind with a clear conscience.

Deciding to leave the security of my job and start my own brand was not easy at all. It took months of planning and preparation. And so, little by little, Pamukia began to take shape.

From a single word to uncompromising quality

My search for the perfect material took me to Turkey—a country with a textile tradition spanning thousands of years. I borrowed the brand name right from its source: in Turkish, the word “pamuk” means cotton.

Pamukia grew out of my own desire for simplicity, premium quality, and sustainability that is more than just an empty marketing label (there’s already more than enough greenwashing around us). I wanted a product that felt perfect to the touch, yet was completely pure on the inside.

That’s why I chose to pursue the most rigorous textile certification, GOTS. Obtaining and maintaining it is demanding and bureaucratically complex. But for me, it was the only meaningful choice. It means I can guarantee that from cotton seed to final seam, our towels and bathrobes have never been exposed to toxic chemicals, heavy metals, or pesticides.

Your everyday space to unwind and reset

I believe the bathroom is a place where you can pause for a moment, shut the door on the rush of the day, and take some time for yourself.

You won’t see the difference in photos on our website. You’ll feel it for yourself the moment you wrap yourself in our bath towel after a hot bath. It’s a deep sense of relaxation, and the knowledge that you’re doing the very best for your body and health.

Thank you for being here with me on this journey and for turning your everyday rituals into an exceptional experience.

Bára and the Pamukia team